For Immediate Release

Contact:
Julie Calzone
jcalzone@calzone.com
337.235.2924 ext. 18

(Lafayette, La.) - Equine Alert owner, Julie Calzone, will join Holly Matt of Pegasus Design Group and Tom Simmons to discuss a variety of topics including: safe design and management, new technology in very early smoke detection apparatus, natural disaster response plans, safety systems, and safety management training. The seminar is scheduled for this Friday at the US Eventing Conference in Nashville, TN.

Eventing could be termed an "equestrian triathlon." It involves working with a horse both on the flat and over fences. The three phases are: dressage, endurance (or cross-country), and show jumping. It has developed from the test of the ideal military charger over the centuries. Eventing has now evolved into an exciting sport, attracting interest from all levels of sports enthusiasts, from weekend hobby riders to professional international stars.

The USEA membership represents some of the top equestrian athletes who compete world wide at Olympic, World Cup and Championship events.

"We are here to assist equestrian facilities in the U.S. with safety and security systems," said Calzone. "Equine Alert has scaled its operations to provide complete training, monitoring and protocol systems for emergencies and security at equestrian-related businesses nationally."

The company has partnered with national monitoring and technology companies to provide full-scale development, installation and monitoring of security, fire, video and audio systems for facilities that house horses.

Partners were carefully selected because of their foundation in emergency and safety management. Equine Alert designs and installs systems to meet whatever a horse facility needs, especially with increased codes and permit requirements. Whether it is a foal watch camera or a completely integrated system of sprinklers, fire, security and video monitoring, Equine Alert is equipped to do it all.

“It is an important issue for horse owner to address,” said Calzone. “Whether at the stables or on the road, an ounce of prevention and preparation is worth thousands of pounds of cure. Our hope is that they never have to put a plan into action, but it is critical that facility owners and managers look at what it takes to be prepared for any kind of emergency. We are encouraging personnel to do something; practice fire drills, meet with the local fire department, analyze facilities and have a solid plan.”

Equine Alert is based in the Gulf Coast region of the United States and is taking advantage of decades of expertise in the energy sector and hurricane storm response to produce its systems.

Julie Calzone began her career as a rock and roll promoter and successfully transformed a one-person advertising design shop (calzone.com) into a full-service advertising, marketing and public relations firm with a wide range of local, regional and national clients. With a Bachelor of Science from Rensselaer Polytechnic Institute in Troy, New York and a Master of Science in Personnel from St. Bonaventure University, she definitely has the background along with a “can do” attitude. 

Julie is an amateur horse owner, rider and breeder of European sport horses.

Over the past four years she has combined her passion for horses with entrepreneurship to found two more companies that serve the equestrian market. With partners Tom and Carolyn Stinnett, Equine Motorcoach™ manufactures all-in-one motorized RV and horse transport vehicles. The company recently cornered the market on a towable horse transport that is branded Equine Carriage™.


Her most recent venture, Equine Alert, has been in research and development for two years. Her vision was to create a business that leveraged technology to increase the safety and security at horse farms, veterinary clinics, and equestrian facilities and show grounds. Equine Alert scaled its operations to provide complete training, monitoring and protocol systems for emergencies and security at equestrian-related businesses nationally.

She serves on the Louisiana Juvenile Justice Advisory Board and dedicates time to the horse program at Angola Prison in Louisiana. She organizes their public horse auctions, which reaps monetary and behavioral rewards for Louisiana Prison Enterprises and the trustees. Her ad agency serves a variety of equestrian clientele.